Do The Test

London Transport’s new bicycle safety campaign

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One thought on “Do The Test

  1. “change blindness” is pretty interesting to me. That idea has been talked about it in psychology in a slightly different context; that often it is a defense mechanism that is unconscious and allows for people to avoid seeing certain changes in their environment that may cause them unwanted stress. So instead of seeing it, they ignore it. I think it is much more neurologically based and has to do with familiar stimuli that is quickly processed and connected to long term memories of expectations. This allows us to use less mental energy for familiar tasks and save the energy for more unfamiliar or novel tasks. It makes sense, from an evolutionary perspective to use as little energy (brain power) as possible on over-learned tasks. But, it also can be a flaw because it leads to false assumptions, impulsive responses, and even stereotypes. Just my 2 cents.

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