I did not originally want to post about this, even though Lauren passed it along with the message “put it on your blog.” However, in class today while discussing the affect of society/culture on the idea of ‘necessities’ the statement was made that even if we (public health do-gooders ie. World Health Organization) wanted to put a (one) glass of clean water in front of every person on earth, we couldn’t do it. Not even for one day, let along daily. We’re not in a position to ready it, prep it, distribute it; we’re not even closer than some others. So who is the closest to being able to perform such a task? Probably, Coca-Cola, makers of what one professor (the same who made this point) refers to as a candy bar in a bottle.
Interesting, but it says nothing about what I didn’t want to show on here…
Today it came to my attention that Stone Mountain (a nearby rock formation/outdoor park/laser show venue/Confederate Mount Rushmore) is going to be offering a snow-covered winter wonderland to Atlanta locals, complete with real snow. So, during the worst drought on record in Georgia, a snow-making machine will use 38 gallons of water a minute from the local piped water supply. They’ve decided to use the municipal water instead of water from the park’s lake, to ensure snow of blinding white purity. Also, it makes very little (thermal) sense to put such an event in November. Perhaps they expect less rain and a better turn out with slightly warmer weather than in February, but I shake when I try to justify it.
In Vietnam, I attended something similar that was part of a large park. It was housed in a warehouse and it was complete with ice sculptures. They provided coats for people upon entry and gave people an opportunity to throw their first (and probably only) snowball ever. You would exit into the balmy 90 degree heat with the feeling that what you had just experienced was a bit less fun than all the effort was worth.
This morning, after reading an article about the Stone Mountain situation in the local paper I found out that Coca-Cola is putting it on. It appeared that they had already begun snow production and that the exhibit was not meant to open until November. That seems like a lot of water. However, the article was updated at 3:00 today after the park and Coke agreed to halt the snow production and the attraction due to significant criticism.
It seems the most twisted of ironies that a company that would employ such disregard for environmental circumstances for a promotional stunt employs the same poster-endangered species as the climate change activists.
http://www.ajc.com/metro/content/living/stories/2007/10/04/snow_1004b_2DOT.html” target=”_blank”>The Follow-up Article